Proper Cup Coffee Bar

Proper Cup is a local Coffee bar in Brighton, MI who pride themselves in serving a 'proper cup'. Cusick Creative managed Proper Cup's Social outlets and daily content. This included photography, captions, campaigns, customer service and interaction.

Content was created with their personal brand and image in mind. Their message was all about community, and we wanted to make sure customers felt their experience was more than a transaction.

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Through photography, we were able to create content that displayed Proper Cup's brand. They are big on making a proper cup of coffee and new relationships. And with every drink they served an animal cracker. We wanted our community on social to feel Proper Cup's genuine care.

These photos were used for Social and Web purposes. 

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